Seit 2018 mit Lust auf Innovation

Erfahre mehr über EatFirst's Geschichte und lerne das Team kennen.

Unsere Geschichte

Frühling 2021

Expansion nach Deutschland

Wir eröffnen unser Angebot in Deutschland.

2021


Herbst 2020

Rebranding zu EatFirst und Expansion in das Vereinigte Königreich

Wir rebranden Order-In zu Eatfirst und internationalisieren unser Produkt und Angebot. Wir starten in London, UK unseren ersten Markt.

Fokus auf Australien

Durch COVID 19 haben entscheiden wir uns all unsere Energie auf Order-In in Australien zu fokussieren. Zusätzlich fusionieren wir die B2B Food Group mit Order-In. Folglich fahren wir Caterwings, Lemoncat und Monbanquet herunter.

Frühling 2020
Januar 2020

Kauf von Monbanquet

Die B2B Food Group akquiriert Monbanquet



2020

Akquisition von Lemoncat

Die B2B Food Group akquiriert Lemoncat.

August 2019
2019


November 2018

Akquisition von Order-In und Caterwings

B2B Food Group übernimmt Order-In, den Marktfüher in Australien, und Caterwings.

Juni 2018

B2B Food Group ist geboren

Adrian Frenzel gründet die B2B Food Group, angetrieben von dem Wunsch, die Qualität der am Arbeitsplatz servierten Speisen mit einer innovativen technischen Lösung zu verbessern.

2018

Meet the team

Adrian Frenzel

CEO / Founder

Before founding EatFirst, Adrian has been the Co-CEO of HelloFresh US and Chief Operations Officer of Rocket Internet. Prior to that, he was COO of EPIC Companies, ProSiebenSat.1’s Berlin based incubator. Adrian started his career at McKinsey working across the globe on Operation topics as Engagement manager. Adrian is living with his wife and 2 kids in the heart of Berlin.

Christopher Chaaya

Country Manager

Christopher joined EatFirst in 2019 as Country Manager. Prior to this, he worked as a Management Consultant for Bain & Company. He experienced the consumer goods corporate environment as well by working at P&G. He graduated with honors in Industrial Engineering & Product Innovation at Politecnico di Torino.

Markus Albert

Managing Director Australia

Before being EatFirst’s Australian Managing Director, Markus covered the role of Operation Manager at Hellofresh AU. Previously he had experienced the Investment Banking sector at Credit Suisse and Lehman Brothers. He only later joined the startup ecosystem by founding & managing INCENT Corporate Services in Berlin before moving to Australia

Meet the team

Adrian Frenzel

CEO / Co-founder

After a career at McKinsey as Engagement Manager in Operations and a background marked by international professional experiences, Adrian spurred its entrepreneurial spirit joining the startup environment. From being the COO at Rocket Intern, to US co-CEO of the phenomenon Hellofresh & then Co-founder of Moonfare, in 2018 he founded eatfirst.

Sidney Francois

VP Product

Sidney totally dives into the Berlin startup scene. From being Product Manager and Frontend Engineer at Delivery Hero, to co-founder and CPO at Veyo Care and having done product consulting projects for customers as UBER and NOWADAYS, he joined Lemoncat in 2017 as Head of Product. From 2019 he is VP of Product at eatfirst.

Christoper Chaaya

Country Manager

Graduated with honors in Industrial Engineering & Product Innovation at Politecnico di Torino, Chris matured professional experience in both corporate and consulting environments at P&G and Bain & Company. After having found its own startup for mid-term renting in Turin, in 2019 he joined eatfirst as Country Manager.

Markus Albert

Managing Director Australia

Graduated in Finance, Accounting & Controlling at WHU School of Management, Markus started his career in Investment Banking with experiences at Credit Suisse and Lehman Brothers. He then joined in the startup ecosystem, founding & managing INCENT Corporate Services in Berlin and moving later on in Australia as Operation Manager at Hellofresh. From 2018 he is eatfirst Australian Managing Director.

Martjin Suister

Managing Director Netherlands

Martijn’s extensive knowledge in the Food Beverage industry and sales skills trace back to 2003 when he joined RedBull as Market Striker. Since then, he worked as Sales Manager at Just-eat Netherlands & Benelux, Market Manager at Hungr and finally Managing Director at Quandoo. From 2018 he joined eatfirst as Netherlands Managing Director.

Name Person

Head of Product

Name Lastname

Head of Product

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla. Duis cursus, mi quis viverra ornare, eros dolor interdum nullaDuis cursus, mi quis viverra ornare, eros dolor interdum nulla

Name Person

Head of Product

Name Lastname

Head of Product

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla. Duis cursus, mi quis viverra ornare, eros dolor interdum nullaDuis cursus, mi quis viverra ornare, eros dolor interdum nulla

Name Person

Head of Product

Name Lastname

Head of Product

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla. Duis cursus, mi quis viverra ornare, eros dolor interdum nullaDuis cursus, mi quis viverra ornare, eros dolor interdum nulla

Name Person

Head of Product

Name Lastname

Head of Product

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla. Duis cursus, mi quis viverra ornare, eros dolor interdum nullaDuis cursus, mi quis viverra ornare, eros dolor interdum nulla